Rise in adoption of modern agriculture techniques is the major driver for soil moisture sensor market. Increasing use of soil moisture sensors in residential complexes to maintain green lawns has led to the growth in soil moisture sensors market. Another major driver is the increasing use of scientific soil and crop analysis. Increasing demand to reduce the usage of critical water sources is also one of the major drivers of the soil moisture sensors market. Gradual shift in environmental regulations, climatic conditions and improved productivity are also the factors leading to the growth of the soil moisture sensors market. Some of the factors that are inhibiting the growth of the market are spatial reliability and variability. Another major challenge which has to be addressed is the lack of awareness about soil moisture sensors among farmers and gardeners. However advanced farming techniques, government incentives, and average selling price decline will generate opportunities for the market.
Key players in the soil moisture sensors market are the Toro Company (U.S.), Delta-T Devices Ltd. (U.K.), AquaCheck (Pty) Ltd. (South Africa), the Decagon Devices Inc. (U.S.), IRROMETER Company, Inc. (U.S.), Sentek Pty. Ltd. (Australia), Stevens Water Monitoring Systems, Inc. (U.S.), and Acclima, Inc. (U.S.)
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