The demand within the global market for fortified dairy products has been rising at a robust rate in recent times. A multitude of factors including the popularity of blends have contributed to this boisterous rate of growth within this market. With the introduction of new dairy products and improvement in sales channels for dairy blends, the dairy industry has emerged as a lucrative haven. Furthermore, the global market for fortified dairy products is undergoing a phase of transformation, and the dynamics of this market are projected to witness favourable changes in the years to come. Fortification of dairy products is done to replenish the nutrients that are lost while processing these products. Some of the processing techniques that can result in a loss of nutrients from dairy products are spray drying, heating, ultra-heat treatment, and pasteurization. As these processing methods gain popularity, the demand within the global fortified dairy products market is projected to escalate. Owing to the aforementioned factors, the revenue index of the global fortified dairy products market is expected to improve in the forthcoming years.
The global market for fortified dairy products may be segmented on the basis of the following criteria: processing method, end-user, distribution channel, and region. The regional forces operating in the global fortified dairy products market need to be considered while evaluating the growth potential of the overall market.
A report added by Transparency Market Research (TMR) on the global market for fortified dairy products sheds value on multiple factors, trends, and dynamics that are expected to propel market demand. The report also uncovers a range of market forces that have remained largely disguised over the past decade. Besides, projections made in the report are based on an intrinsic analysis of the global fortified dairy products market.
The demand within the global fortified dairy products market has been escalating on account of the growing usage of dairy products in the food industry. Several desserts and sweets are made out of dairy products, and this factor is a key driver of demand within the global fortified dairy products market. Dairy products for children are fortified with vitamin-A in order to prevent the deficiency of vitamin-A in children. This factor is also expected to bring in voluminous revenues into the global market for fortified dairy products. The popularity of yogurt amongst consumers has also created demand within the global market for fortified dairy products.
The propensity of the masses to find healthy alternatives to their current consumption habits is also expected to propel market demand. Furthermore, availability of multiple channels for the distribution of fortified dairy products has also given an impetus to the growth of the global fortified dairy products. Besides this, the investments that have flown in from major investors have also enhanced the growth dynamics of the global fortified dairy products.
The demand within the market for fortified dairy products in North America has been rising on account of the focus given on the health of children. Furthermore, the presence of well-acclaimed medical practitioners who have approved of the utility of fortified dairy products is also expected to propel demand in North America.
Some of the key players in the global market for fortified dairy products are Danone, Modern Dairy Holdings Ltd., Bright Dairy & Food Co., Ltd., China, Arla Foods UK Plc, and GCMMF Ltd.